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Saturday, February 10, 2007
ESPN Back in Mobile Game - New York Times ESPN Back in Mobile Game - New York Times: "LOS ANGELES (Hollywood Reporter) - Mobile ESPN is back on the line. After hanging up its branded cellular phone package in September, the Walt Disney Co. is re-entering the wireless business with a pair of deals announced Thursday with Verizon Wireless and MediaFlo USA.
In other ESPN digital news, the sports network will kick off an online minutelong iteration of its iconic ``SportsCenter'' on Monday, a day after the franchise marks its 30,000th episode. ESPN and Verizon are joining forces on mobile in several forms, including as part of the phone company's V-Cast subscription lineup and through V-Cast TV, a package of 24/7 channels being distributed by MediaFlo, a division of Qualcomm. Terms of the multiyear deals were not disclosed." |